Ghost Goes Viral

I posted a tweet a few days ago asking followers what their favourite social media campaign was.

One of the responses came from social media and digital marketer @AspirantSG. His favourite campaign is the 2008 Raffles Place Ghost for recruitment and HR consultancy GMP, which aimed at raising brand awareness and making GMP the ideal choice for job seekers by encouraging a work-life balance. They did this by sending the amusingly haunting message that people should not work late.

What are your thoughts on this campaign?

Feel free to leave comments below or tweet me @BobbyCreger

[B]

The Future of Jobseeking

I've just come across this Youtube video whilst I was checking out @Cloud Nine Media Recruitment's website(@CloudNine Media Recruitment) and found it to be really interesting.


I was always told that when you are tailoring your CV to fit a job description, you always want it to be interesting to the reader and catch their attention amongst the hundreds or thousands of other CV's the company may receive.


To quote Graeme Anthony(@comms_anarchist), "Let's face it, communications have changed". With a social media revolution happening, there are so many ways to present yourself not only to the public, but to companies that are looking to hire.

[B]

Music, Work, and Other News

Music and work should both be categorized as "Work". The only difference is that one of them pays at the moment, while the other does not.

I've been working with a producer for the past year. We've done about 8 rough recordings and are now going over the single we want to release until it's sounding perfect. Details of these tracks can not be released at the moment. But stay tuned ;)

As much as I love singing and working on music, it is a lot of work. Singing the same lines for hours on end can really exhaust you. Recording sessions make my actual job feel like holidays! But I know that all my hard work will pay off in the end when we have a great sounding track. I can't wait to finish it!

Work is also going well. If you can recall my previous post, I started working with Arcadia Group last year. Since then, I have been put onto the Social Network team which I'm really enjoying. This includes administering the Topshop Facebook and Twitter.

Social media is the way of the future(actually, the now) people, so jump on the bandwagon!

And while you're jumping, follow me :) ---> @BobbyCreger

In other news,

We need to invest in another shelf for our dvd/blu-ray collection.

Insanity.

I will leave you with a lovely picture of me and my good friend Rania in Brighton this past weekend!

[B]x