Saturday, 9 June 2012

Ghost Goes Viral

I posted a tweet a few days ago asking followers what their favourite social media campaign was.

One of the responses came from social media and digital marketer @AspirantSG. His favourite campaign is the 2008 Raffles Place Ghost for recruitment and HR consultancy GMP, which aimed at raising brand awareness and making GMP the ideal choice for job seekers by encouraging a work-life balance. They did this by sending the amusingly haunting message that people should not work late.

What are your thoughts on this campaign?

Feel free to leave comments below or tweet me @BobbyCreger


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